At Vitality Fitness Inc., we are committed to protecting the privacy of individuals who visit and use our website, vitfit.ca. This Privacy Policy explains how we collect, use, disclose, store, and safeguard personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

By accessing or using vitfit.ca, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree, please discontinue use of the website.

1. Personal Information We Collect

We collect only the personal information necessary to operate our website and provide our services. This may include:

• Name
• Email address
• Phone number
• Billing and payment-related information
• Information submitted through contact forms, sign-up forms, or membership applications

2. Purpose of Collection and Use

Personal information is collected and used for the following purposes:

• Registering and managing gym memberships
• Processing payments and billing transactions
• Responding to inquiries and providing customer support
• Sending service-related or membership communications
• Improving website performance and user experience
• Analyzing website usage and marketing effectiveness

Personal information is not used for purposes other than those identified, except with consent or where permitted or required by law.

3. Payment Processing and Square

Payments are processed through Square, a third-party payment processor. When you submit payment information, that data is collected and processed directly by Square in accordance with its own privacy and security policies.

Vitality Fitness Inc. does not store full credit card numbers on its own servers. We recommend reviewing Square’s privacy policy before completing any payment.

4. Third-Party Services and Advertising Technologies

We use third-party service providers to support website operations, analytics, and advertising. These services include:

• Gym Master for membership management and related services
• Square for secure payment processing
• Google Analytics (GA4) for aggregated website usage analytics
• Meta Pixel for advertising measurement, audience insights, and remarketing on Meta platforms

Meta Pixel may collect information such as IP address, device information, browser activity, and interactions with our website. This data is used to measure advertising effectiveness and deliver relevant advertisements.

Each third-party service operates under its own privacy policy. Vitality Fitness Inc. does not control how third parties collect, use, or store personal information. Users are responsible for reviewing the privacy policies of these providers.

5. Cookies and Tracking Technologies

Cookies and similar technologies are used to:

• Understand website traffic and user behavior
• Improve website functionality and performance
• Support analytics and advertising efforts

You may disable cookies through your browser settings. Some features of the website may not function properly if cookies are disabled.

6. Data Security

We use reasonable physical, administrative, and technical safeguards to protect personal information, including:

• Secure HTTPS connections
• Infrastructure protection through services such as Cloudflare
• Access controls designed to limit unauthorized access

7. Data Retention

Personal information is retained only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Information that is no longer required is securely deleted or anonymized.

8. Data Location and Cross-Border Processing

While Vitality Fitness Inc. operates in Canada, some personal information may be stored or processed by third-party service providers located in the United States or other jurisdictions.

As a result, personal information may be subject to the laws of those jurisdictions. By using our website and services, you consent to such cross-border data processing.

9. Your Rights Under PIPEDA

Subject to applicable law, you have the right to:

• Request access to your personal information
• Request correction of inaccurate or incomplete information
• Withdraw consent for certain data uses
• Request deletion where legally permitted

Requests can be made by contacting [email protected]. Identity verification may be required.

10. Changes to This Privacy Policy

This Privacy Policy may be updated periodically to reflect operational, legal, or regulatory changes. The most current version will be posted on this page. Continued use of the website constitutes acceptance of the updated policy.

11. Contact Information

For questions or concerns regarding this Privacy Policy or our privacy practices, please contact us:

• Email: [email protected]
• Phone: +1 (604) 700-7850

Disclaimer Regarding Images and Facility Representation

Images, renderings, videos, graphics, and other media displayed on vitfit.ca may include edited photography or content generated with the assistance of artificial intelligence tools. These materials are provided for illustrative and promotional purposes only.

The actual physical facility, layout, design, equipment, finishes, and amenities of Vitality Fitness may differ from what is depicted on the website and are not guaranteed to match visual representations shown online.

By using this website, you acknowledge that you have read, understood, and agreed to this Privacy Policy.